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Market research

To evaluate the effectiveness of our campaigns on an ongoing basis, safefood developed Safetrak, a consumer research programme that measures public awareness of our campaigns along with any food related concerns and their impact on consumer behaviour.


  • Mar 2017

    safetrak 18

    This research conducted in January 2017 highlighted key findings in relation to food safety concerns, healthy eating concerns, burgers, and sponsorship.

    Download safetrak 18

  • Jan 2016

    safetrak 17

    This research conducted in November 2015 highlighted key findings in relation to food safety concerns, healthy eating concerns, folic acid, food skills, shift work and hand washing.

    Download safetrak 17

  • Jan 2015

    safetrak 16

    This research conducted in November 2014 highlighted key findings in relation to food safety concerns, healthy eating concerns, weight loss, healthy food at events, temperature zone and food sensitivity.

    Download safetrak 16

  • Jan 2014

    safetrak 15

    This research conducted in November 2013 highlighted key findings in relation to understanding food labels, portion sizes, handwashing habits and fridge storage.

    Download safetrak 15



Showing 1-4 of 4 Market research

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