Vegetarian meat substitutes
Vegetarian meat substitutes: Products available in supermarkets on the island of Ireland and consumer behaviours and perceptions (PDF)
About the report
This report provides an overview of the different types and the nutritional content of vegetarian, plant-based meat substitutes available online from a range of supermarkets on the island of Ireland. We also investigated consumer perceptions of the nutritional content of vegetarian, plant-based meat substitutes, their reported purchase, motivations and consumption of these products.
The products surveyed contain multiple ingredients, including ingredients added for flavour and texture. One quarter (28%) of the products surveyed were not a source of or high in protein and consumers need to be aware of this if relying on these foods as a protein source.