Skip to content

Events

The hidden influencer - tackling marketing of unhealthy food to children in today’s digital world

The hidden influencer - tackling marketing of unhealthy food to children in today’s digital world

All-island Obesity Action Forum in association with safefood and the Associations for the Study of Obesity in Ireland and Northern Ireland.

Date: 10th November 2020

Time: 9.30am -11am

This All-island Obesity Action Forum webinar is in association with safefood, and the Associations for the Study of Obesity in Ireland and Northern Ireland. The programme will focus on latest evidence on the impact, and areas of action on the marketing of foods and drinks to children. Dr Mimi-Tatlow-Golden will discuss the impact of marketing unhealthy food to children, with particular emphasis on digital media. Dr Joana Breda from the World Health Organisation will outline national policy options and the WHO/Europe monitoring framework, known as CLICK, to assist member states in monitoring digital marketing of unhealthy products to children. Dr Frans Folkvord from Tilburg University, Netherlands will provide insights into how marketing techniques can be used to promote healthy foods

Ms Diane Charlton from the Irish Coalition for People Living with Obesity will share a parent's perspective on the impact of marketing of unhealthy food to children. Ms Ursula O ’Dwyer will provide an overview of EU work that Ireland and Portugal are leading. 

 

Agenda

Time

Programme 

Speaker  

9.30 – 9.35 

Opening address 

 Chair:  Dr Catherine Conlon,  Director of Human Health and Nutrition, safefood 

9.35 – 9.45

A parent’s perspective on the impact of marketing unhealthy food to children

 

EU work package on marketing of unhealthy food to children

 

Ms Diane Charlton, Irish Coalition for People Living with Obesity

Ms Ursula O’Dwyer, Department of Health, Ireland

9.45 – 10.00

See, like share, remember. Evidence on digital food marketing, children and young people in Ireland and internationally. 

Dr Mimi Tatlow-Golden, The Open University

10.00 – 10.15 

EU monitoring framework (CLICK) 

Dr Joao Breda, World Health Organisation

10.15-10.30

A Healthogenic Environment

Dr Frans Folkvord, Tilburg University, The Netherlands

10.30 – 10.55 

Panel Discussion   

 

10.55 – 11.00 

Closing remarks  

Dr Catherine Conlon,  Director of Human Health and Nutrition, safefood 

 

Speakers' Biographies

Dr. Mimi Tatlow-Golden, The Open University

Mimi is Senior Lecturer in Developmental Psychology and Childhood, at The Open University (UK) where she also co-directs the Centre for Children and Young People’s Wellbeing.

One of her key research areas is digital food marketing and rights, where she has collaborated with the World Health Organization for over 5 years, co-authoring multiple WHO reports identifying the evidence and highlighting the challenges for public health, researchers and regulators. She works extensively with NGOs on these issues including WHO as well as Unicef globally; the Norwegian Consumer Council and Consumers International; the UK Obesity Health Alliance; and the Irish Heart Foundation. She has been invited to present or run workshops on these issues at nearly 40 events on 4 continents since 2015.

Dr Frans Folkvord, Tilburg University

Dr. Frans Folkvord is an assistant professor at Tilburg School of Humanities and Digital Sciences, at the Department Communication and Cognition, Tilburg University, The Netherlands. He is also a senior policy researcher at Open Evidence, a spin-off company of the Applied Social Science and Behavioral Economics Research group, University of Cataluña (Barcelona, Spain). Furthermore, Frans is a temporary advisor to UNICEF, European Commission, the Dutch Heart Foundation, the Dutch Nutrition Centre, and has been advising the World Health Organization about the effects of food marketing on children’s eating behavior. Dr. Folkvord is the author of `The Psychology of Food Marketing and Overeating`.

Dr Joao Breda, World Health Organisation

TBC

 

Register for this event

safefood is committed to complying with all relevant Data Protection legislation and will only use your information for the purpose for which it was collected.For full details on how safefood uses your information, please click here



Safefood Logo

Sign up for our latest healthy eating and recipe updates.

Safefood logo

The site content is redirecting to the NI version.

Confirm