A systematic review of the effectiveness of social marketing models in communicating nutrition and food safety messages
- Project start date: 1 February 2003
- Project status: Completed
- Discipline: Food marketing
- Author/s: Prof Gerard Hastings, University of Stirling
- Collaborator/s: Dr Mike Rayner, University of Oxford
Research objective
A rigorous systematic review of the literature in relation to models of social marketing was carried out, examining both national and international research and critically evaluating best models for communication of nutrition and food safety messages.
The key objectives of this project were to identify the most effective methods in terms of positive impact on knowledge, perception and behaviour, and to make recommendations for further research based on the material reviewed.
Research report
Other outputs
Technical paper submitted to the World Health Organization.
