Understanding consumer behaviours and food safety practices in air fryer usage on the island of Ireland

• Project start date: 1 March 2025
• Project status: In the field
• Project type: Food safety
• Discipline: Microbiology and food hygiene
• Author/s: Dr Ellen Evans, Cardiff Metropolitan

Research objective

1. Explore consumer perceptions and self-reported practices related to air fryer usage to develop a discussion framework for online focus groups.
2. Obtain qualitative data on consumer awareness, perspectives, attitudes, and self-reported practices related to air fryer usage and food safety.
3. Obtain quantitative data on consumer awareness, perspectives, attitudes, and self-reported practices related to air fryer usage and food safety.
4. Obtain behavioural data detailing food safety practices relating to air fryer use.
5. Capture in-home end-point cooking temperatures and re-enact observed behaviours to establish end-point cooking temperatures.
6. Triangulate findings to obtain an in-depth understanding of consumer behaviours and food safety practices in relation to air fryer usage on the island of Ireland.

Research report