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What is the Media?

Topic 1's lesson objectives are:

Lesson 1

Recognise that media and advertising are everywhere and understand that advertisers pay to communicate their message as they are trying to ‘sell’ something.

Lesson 2

Understand that everyone has a point of view.


MediaWise for Third and Fourth Class should enable the children:

  • To name some different types of media and recognise the different media they encounter on a regular basis.
  • To describe what advertising is and recognise that advertising is everywhere.
  • To understand that advertising tries to do one of four things:
    1. Tell us something we need to know.
    2. Persuade us to buy a product.
    3. Persuade us to change our behaviour.
    4. Put forward a point of view.
  • To understand that everyone has a point of view.
  • To recognise some of the different elements that are used in the media.
  • To explain how these elements affect our emotions.
  • To understand that advertisements are meant to make us feel a particular way.
  • To explain what a need and what a want is, and the difference between them.
  • To recognise that different media target different groups of people (audiences.)
  • To find hidden messages and advertising in the media.
  • To understand the concept of stereotypes and stereotyping.
  • To link an emotional reaction to an advertisement with an action.
  • To understand how media can be a source of information and makes the world a smaller place. 
  • To explore misinformation and what you can trust online use this lesson from Webwise’s HTML Heroes resource.

Information about the lessons, activities, methodologies and resources required are provided in the Lesson Plans.

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