Reducing the exposure of children and adolescents to digital marketing of unhealthy foods

A group of children looking at their phones

Project start date: 1 May 2022
Project status: In the field
Project type: Nutrition
Discipline: Food marketing
Author/s: Dr Mimi Tatlow-Golden, The Open University
Collaborator/s: Prof Colette Kelly, National University of Ireland, Galway; Dr Kathryn Backholer, Deakin University; Prof Amandine Garde, University of Liverpool; Dr Celine Murrin, University College Dublin; Dr Lynsey Hollywood, Ulster University

Research objective

This project will unveil digital food marketing on the island of Ireland from viewpoints of targeters (digital/marketing systems and actors), targeted (children and their parents) and regulators. Desk and empirical research are complemented by consultation throughout, ensuring rigorous design and meaningful outputs including recommendations for knowledge exchange.

Research report

Summary: Pending