Communicating the healthy eating message

• Project start date: 1 March 2003
• Project status: Completed
• Discipline: Food marketing
• Author/s: Prof Barbara Livingstone, University of Ulster
• Collaborator/s: Single supplier

Research objective

To design, develop, pilot test and evaluate a multimedia CD-ROM for communicating healthy eating messages to 8-9 year old children.

Research report

• Title: See Taste Buds below.
• Date: 26 November 2004

Other outputs

Taste Buds

Based on the findings of this research, Safefood created Taste Buds, a resource for primary school children in the Republic of Ireland.

Then in 2011 Safefood also worked in collaboration with the Public Health Agency in Northern Ireland to develop a version of the resource for primary schools in Northern Ireland, namely Eat, Taste and Grow.

Both resources are an interactive CD designed for 8 – 10 year olds and aim to help children enjoy learning about the origins and production of food and the importance of eating a balanced diet.