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Communicating the healthy eating message

Decorative image

  • Project start date: 1 March 2003
  • Project status: Completed
  • Discipline: Food marketing
  • Author/s: Prof Barbara Livingstone, University of Ulster
  • Collaborator/s: Single supplier

Research objective

To design, develop, pilot test and evaluate a multimedia CD-ROM for communicating healthy eating messages to 8-9 year old children.

Research report

  • Title: See Taste Buds below.
  • Publication date: 26 November 2004



Other outputs

Taste Buds

Based on the findings of this research, Safefood created Taste Buds, a resource for primary school children in the Republic of Ireland.

Then in 2011 Safefood also worked in collaboration with the Public Health Agency in Northern Ireland to develop a version of the resource for primary schools in Northern Ireland, namely Eat, Taste and Grow.

Both resources are an interactive CD designed for 8 – 10 year olds and aim to help children enjoy learning about the origins and production of food and the importance of eating a balanced diet.

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