Communicating the healthy eating message

- Project start date: 1 March 2003
- Project status: Completed
- Discipline: Food marketing
- Author/s: Prof Barbara Livingstone, University of Ulster
- Collaborator/s: Single supplier
Research objective
To design, develop, pilot test and evaluate a multimedia CD-ROM for communicating healthy eating messages to 8-9 year old children.
Research report
- Title: See Taste Buds below.
- Publication date: 26 November 2004
Other outputs
Taste Buds
Based on the findings of this research, Safefood created Taste Buds, a resource for primary school children in the Republic of Ireland.
Then in 2011 Safefood also worked in collaboration with the Public Health Agency in Northern Ireland to develop a version of the resource for primary schools in Northern Ireland, namely Eat, Taste and Grow.
Both resources are an interactive CD designed for 8 – 10 year olds and aim to help children enjoy learning about the origins and production of food and the importance of eating a balanced diet.