The development of a risk communication model based upon food safety behaviours in the home to facil
Project Reference: 01-RESR-043
Commencement Date: April, 2002
Project Duration: 32 months
The primary aim of this project was to map the factors influencing food safety behaviour in the home and thereby predict consumer responses to food risk communications. The project involved the production of a food diary by primary school children across the island of Ireland in order to collect descriptive accounts of "normal" food safety practices within the home environment.
Subsequently, a novel multimedia approach was developed and used to assess the ability of consumers to recognise food risk, thereby indicating their likely behaviour in the home. The project resulted in production of a risk communication model and best practice guidelines for risk communication messages.
Dr David McCleery, Queen’s University Belfast
Prof J Phelan, University College Dublin
No published report