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A systematic review of the effectiveness of social marketing models in communicating nutrition and f

Project Reference: 03-RESR-017

Status: Completed

Commencement Date: February, 2003

Project Duration: 14 months


A rigorous systematic review of the literature in relation to models of social marketing was carried out, examining both national and international research and critically evaluating best models for communication of nutrition and food safety messages.

The key objectives of this project were to identify the most effective methods in terms of positive impact on knowledge, perception and behaviour, and to make recommendations for further research based on the material reviewed.

Principal Contractor(s):

Prof Gerard Hastings, University of Stirling


Dr Mike Rayner, University of Oxford



Technical Paper Prepared for the World Health Organization (PDF)

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