Research

Children and adolescents drinks consumption

Project Reference: 03-2008

Status: Completed

Commencement Date: October, 2008

Project Duration: 7 weeks

Abstract:

The main objective of this research was to identify knowledge and practice in relation to drinks for children and young people aged 12-18 years within the context of their everyday lives.

This research:

1. provided a clear indication as to the practice around drinks e.g. types of drinks purchased for/by children and young people, types of drinks brought to school, consumed when family and friends are socialising, consumed between meals and with meals
2. explored and provided insight into a wide array of drink (including sugar sweetened drinks, smoothies, juices, sports drinks etc.) consumption habits (i.e. where, when) of these particular age cohorts
3. provided a deep understanding of the knowledge of parents/guardians and teenagers of the health effects of sugar sweetened drinks, juices, smoothies, carbonated drinks etc., particularly in terms of weight gain, dental health and other variables which were explored in detail (e.g. education, perceptions of "healthiness", dangers associated with excessive sugar levels etc.) 

Principal Contractor(s):

Millward Brown, Dublin

Collaborator(s):

Single supplier

Outputs:

Reports:

Consumer knowledge and practice in relation to drinks for children and young people