Consumer focused review of food behaviours
Project Reference: CFR
This Consumer Focused Review focuses on understanding consumer food behaviour. Its primary aim is to inform the research, policies and practices of all those working towards changing consumer food safety and dietary behaviour on the island of Ireland and to ensure that communication with consumers is both evidence-based and effective. Consumer food safety behaviours are investigated from both a food safety and healthy eating perspective. Both qualitative and quantitative methods were used to identify key influences, barriers and promoters of food safety and healthy eating behaviours.
The report provides an overview of the current understanding of the environmental, socio-economic and personal factors that influence food behaviour on the island of Ireland and the knowledge gaps that exist in this regard. It also investigates what best practice is in communicating to influence behavioural change, especially among vulnerable groups.