Good days and bad days
This research sought to gain an understanding of the reasoning behind consumers’ food choices and to explore the role of shopping practices/strategies that both promote and impede healthy shopping behaviour.
- To identify and classify situational factors influencing shopping decisions and strategies/shopping practices used for healthy shopping
- To conduct a qualitative exploration of the ways in which shoppers make choices in relation to purchasing food
- To investigate the relationships between consumers’ personal, situational and behavioural factors (barriers and promoters) influencing healthy food shopping
- To make recommendations on strategies and practices for implementing healthy food shopping.
Based on the findings of the Good days and bad days report, safefood’s key recommendations for consumers are to:
- Make a meal plan ahead of shopping
- Be in the right frame of mind (not hungry, stressed, tired)
- Stick with your plan to buy fresh, healthy food (lots of people used a mental or physical list to achieve this)
- Look at labels (you can build your knowledge up weekly)
- Avoid promotions for unhealthy foods