These guidelines are designed to accompany the new Safefood brand identity, introduced in 2024. 

Alcohol is not essential for health and is not recommended for children under 18 years.

Transform your trolley with a healthier, balanced food shop

A foodborne illness is caused by consuming a food or drink that is contaminated by bacteria, viruses or parasites.

We live in a world where making healthy decisions for our children is really challenging. Changing our family’s diet and lifestyle is a process, not a one-off event. These tips will help you make that start and put you and your children on the road to a healthier future.